1223[Book a call]

We are your design leadfor $1223/mo

AI made building easy — standing out is the hard part. We embed as one team across your design, story, and growth, so everything you ship makes people care.

[Book a call]2 weeks freeNo commitment
Character 1Æ Labs
Character 2webPunk
Character 3Tor Project
Character 4Foodpanda

Teams hire us for our taste.

exe.aiBlack TorMachine GirlNetrunAeoVisionwebPunkX-XAkashicAkbankFoodpandaAE Labs
[00]Why now

The product is the
easy part now.

[01]The old edge — gone

For a decade the bottleneck was building. Now AI builds — fast, cheap, for everyone. So the old edge is gone, and a new one is exposed.

[02]The new edge — exposed

When everyone can make the thing, the winner is whoever makes people care about it. Taste. Story. Timing. That's the part AI can't fake — and it's the only part we do.

1223 is design, story, and growth as one craft:
the craft of being impossible to ignore.

[01]The package

One subscription.
Design, story & growth as one craft.

1Design

Look like the category leader before you are one.

What you get

  • +Landing page
  • +Logo
  • +Brand visual system

2Story

Say it so it sticks, and your whole team says it the same.

What you get

  • +Positioning
  • +Core narrative
  • +Messaging doc

3Growth

Put it where it spreads, then keep every drop on-signal.

What you get

  • +Launch plan
  • +Post templates
  • +Channels & distribution
[02]Selected work

Work we've led,
digital and physical.

// Digital03
webPunkwebpunk.com

webPunk

Led the product's design direction end to end — a dark UI system spanning the social feed, chat, desktop app, mobile app, and in-world NPC dialogue, balanced for readability and tone.

Feed screenDialogue with NPCChat screenDesktop interfaceMobile game screen
Akashicakashic.com

Spiritual AI Chatbot

Defined the unique design of a table like UI/UX

Akashic interface
EXEexe.ai

Personal AI dashboard

Directed the whole experience and system states of this link in bio builder — onboarding flow, brand expression, and the overall feel of the platform.

Web interfaceWarning screen
// Physical05
Candle productCandle product
Candle detailCandle detail
X-Xx-x.com

Global Warming Candle

Led the concept of this candle design. An earth shaped candle - Global warming (get it?)

Rug productRug product
Rug detailRug detail
X-Xx-x.com

Dotcom Rug

Designed and helped manage the production stage of the rug.

ApparelApparel
ApparelApparel
X-Xx-x.com

Merch — Apparel

Set the apparel direction — placement, type, and a graphics system that stays consistent from concept to production across every drop.

Necklace productNecklace product
Necklace productNecklace product
AE Labsael.org

Necklace — Jewelry

Led the jewelry brand direction — product styling, lighting, and macro detail that sells the material across the whole catalog.

Product photographyProduct photography
Product photographyProduct photography
Tortorproject.org

Onion Plushies and Keychains

Designed in 3D and help with the manufacturing process. (sold out at DEFCON)

[03]Call
Kuzey, Founder & Creative Partner
Direct line

Book a call with our founder Kuzey.

I'm a founder too — and at the early stage, I couldn't afford the design, story, and growth leadership I needed most. I built 1223 to be exactly that, at a price a startup can actually carry. You always deal with me directly — no sales team, no gatekeepers — and my team and I do the work. Bring your product, your team, and your goals, and we'll map out exactly how we'd plug in.

+ 30 minutes+ No pressure+ Real direction
[05]Questions

Things teams
ask first.

1What exactly do I get for $1,223/month?+

Design, story, and growth leadership in one subscription — for less than one junior hire. We set the direction across all three and build the foundational piece each one depends on: your visual system, your core narrative, and your launch plan.

2Is the 2 weeks really free?+

Yes — your first two weeks are on us. We embed and get to work right away, with no card up front and no auto-charge. At the end of the two weeks, if it's a fit, you decide whether to continue. Book a call to set it up.

3Do you do the work yourselves?+

We don't churn out your content forever. We lead the direction and build the one thing each lane hangs on — your visual system, your core narrative, your launch plan — then keep everything your team ships on-signal.

4What if I don't have a designer or marketer yet?+

Then the foundation we build matters even more. You'll have the system, the story, and the plan — and us directing whoever executes, whether that's a freelancer, a new hire, or you.

5Why design, story, and growth together?+

Because they're one job: making people care. AI made building easy, so the edge is no longer the product — it's taste, narrative, and timing working as one. Split across three vendors, they drift. We keep them on a single signal.

6Why are spots limited?+

We only embed with 12 teams at a time so each gets real, hands-on leadership. Once every spot is filled, new sign-ups join the waitlist until one opens up.

7Can I pause or cancel?+

Yes. It's month-to-month. Pause when things are quiet and pick back up later (if there's a spot).